Baby’s First Postpartum Concierge Care Program

As a participant in this program, I agree to:

  • Receive text messages related to my baby’s care up to 15 months old
  • Click the links to view the educational information and videos related to my baby’s care
  • Complete and submit online and/or mobile program health survey(s)
  • Help my baby by taking him/her for regular checkups and following my provider’s recommendations to the best of my ability

This program is not designed to and does not provide medical advice, professional diagnosis, opinion, treatment or services. Medical information provided by WellCare Health Plan (WellCare) and Gold Group Enterprises, Inc. dba GoMo Health (GoMo Health) is for informational and educational purposes only. After reading care messages or web pages, you are encouraged to review the information carefully with your provider. Never disregard professional medical advice, delay in seeking treatment, or rely on the information contained in this program in place of seeking professional medical advice. The information sent through text should not be considered as a medical consultation, nor is it meant to replace the provider’s decisions about the appropriateness or risks of a procedure given to a patient. If you think you may have a medical emergency, call your provider or 911 immediately.

Medical information changes constantly.  WellCare and GoMo Health do not guarantee the accuracy, adequacy, timeliness or completeness of any of the information on this site or on the linked web sites and is not responsible for any errors, omissions, or any consequences arising from the use of the information contained at this or any linked web site.

References to any entity, product, service, or source of information not related to WellCare and GoMo Health should not be considered an endorsement, either direct or implied, by WellCare or GoMo Health. WellCare and GoMo Health do not recommend or endorse any specific tests, products, procedures, opinions or other information that may be provided on any linked web sites. The linked web sites may contain text, graphics, images or information that you find offensive. WellCare and GoMo Health have no control over and accept no responsibility for such materials.

We hope that you find this program useful in providing information about certain conditions and helpful in making your own health care decisions.

HIPAA Waiver

I understand that text is not considered to be a secure technology. WellCare and GoMo Health will not send Protected Health Information (PHI) via text as part of this program.

I agree to waive my right to health care information privacy for use within this program and to share my Protected Health Information.

Privacy Policy

GoMo Health respects your privacy. GoMo Health Concierge Care® is a software platform with educational content that is available via a web link in a text message. GoMo Health does not sell, trade or rent your personal information to other companies or individuals. GoMo Health uses industry-leading Secure Sockets Layer (SSL) technology to keep your personal information as secure as possible. Participant information will only be used for its intended purpose. By participating, you give GoMo Health permission to provide your contact information to WellCare.

GoMo Health may use information collected through its services for research and development purposes. However, such usage will not include any personally identifiable information in such research or development. Personal information collected is stored in our secure cloud-based database, and we reserve the right to divulge information only as mandated to comply with state and federal laws.

Personal Information

GoMo Health aggregates the participant information voluntarily submitted from this program, to improve the program performance.  GoMo Health may also receive Personal Health Information about participant health from WellCare. GoMo Health may also aggregate the information from the two sources listed above.

Text and E-mail

When a participant sends a text message and/ with program-specific data, their mobile phone number and/or e-mail address, the full content of the message, attached files, or other information provided may be recorded. The program may use this information to determine and send appropriate information or educational content to participants. Participants may indicate their preference to stop receiving communications or opt-out at any time. (See Your Choices Regarding Your Personal Information).

Information Collected Via Technology

As you use these pages, certain message delivery information may be passively collected and stored on GoMo Health’s or our service providers’ server logs, including your Internet protocol address, browser type and operating system. We also use Cookies and navigational data like Uniform Resource Locators (“URLs”) to gather information regarding the date and time of your web page visit and the information viewed. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the site. An Internet protocol (or IP) address is a number that is automatically assigned to a participant computer when they use the Internet. In some cases, an IP Address may stay the same from browser session to browser session; but if participants use a consumer internet service provider (ISP), your IP Address will likely vary from session to session. The program may use both session Cookies (which expire once the web browser closes) and persistent Cookies (which remain on the computer until deleted) to provide a more personal and interactive program experience. Persistent Cookies can be removed by following the Internet browser’s help file directions. Participants may manage cookie preferences via browser settings (see http://www.aboutcookies.org for more information)

Use and Disclosure of Information

In general, Personal Health Information and other information submitted and/or shared with the program, may be used for the following purposes: to enable participant access to program services; to personalize the content received by the program; and/or to provide additional information and functionality upon request.

Except as otherwise stated in this Privacy Policy, the program does not sell, trade, rent or otherwise share the Personal Information that we collect with third parties.

We may, when required, provide Personal Health Information to third-party service providers or affiliates who work on our behalf, to provide some of the services features necessary to help us communicate with participants. Examples of such services include sending texts or e-mails, analyzing data, processing rewards payments and providing customer service. Participant information provided under BAA to the aforementioned affiliates and third-party service providers are not to be utilized in any manner except as necessary to provide the relevant program services. If you are not willing for the program to use or disclose your collected Personal Health Information as identified above, you may choose to not participate in the program.

The program uses Google Analytics to analyze how visitors interact with the program web site. This service provides non-personally identifiable data including but not limited to data on where visitors came from, what actions they took on our site and where visitors went when they left our site.

The program may also develop non-personal information concerning visitors to GoMo Health web pages, using de-identification processes to help ensure that such information cannot reasonably be re-associated or connected with participants. Generally, this information is de-identified and aggregated to be used in statistical analysis to help analyze patterns of use. This Privacy Policy does not limit use or disclosure of de-identified information (i.e., that is not connected with an individual user) in any way, and we reserve the right to use and disclose such information to program partners, sponsors and other third parties at our discretion.

In the event we go through a business transition such as a merger, acquisition by another company or sale of all or a portion of our assets, your Personal Health Information may be among the assets transferred. Program participants acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer will continue to process Personal Health Information with HIPAA compliance and as set forth in this Privacy Policy.

The program may disclose Personal Health Information if it is believed in good faith that such disclosure is necessary to; (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend our rights, property, or you the participant. You hereby consent to us sharing your Personal Health Information under the circumstances described herein

Your Choices Regarding Your Personal Information

This program offers choices to participants regarding the collection, use and sharing of their Personal Health Information. Participants have a right at any time to opt out of the program (removed from the program database) to discontinue program contact by replying “STOP” at any time after receiving a text message. If the participant selected email for program communication, the participant will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail message. Participants may also contact GoMo Health directly, via email, at support@mymobilemsg.com.